Silent Aesthetic Partner
Do you ever wonder who does the graphic design at Frank Lloyd Gallery? The look and feel of the gallery’s publications is a key element in our presentation. Sure, the business of art is image-driven. But the graphic context and typography have always been a primary concern for me. Just as with architecture, the graphic design is a silent aesthetic partner with the art.
That’s why we have, over the years, presented clear and consistent design in all of our publications. It’s the work of Joe Molloy. First and foremost a friend of the gallery, Joe has designed nearly everything for us—our logo, website, announcements and catalogues. At times, he’ll even design an outdoor banner or wall graphics for us. Joe is a highly respected Los Angeles-based graphic designer, typographer, and educator. His company has a cool name: Mondo Typo, Inc.
I like to consider myself to be Joe’s student. After all, he is a professor, and has taught at UCLA, Otis College of Art and Design, California Institute of the Arts, Southern California Institute of Architecture and Loyola Marymount University. I’ve been present for many press checks, and observed the master in action. His classic typography is legendary. Joe is a great collaborator, and prefers to work directly with the artists that we show—often visiting the studio to understand the work—before conceiving of the announcement.
We have some awesome company on Joe’s list of customers. His clients include the Getty Conservation Institute and UCLA. Joe has designed publications for McGraw-Hill, Arts & Architecture Press, Burgess Publishing, Simon and Schuster, Minneola Press, and G.P. Putnam’s Sons. And, just for good measure, he’s a poet and architecture buff. So, whenever you are looking at our website or one of our publications, you’ll see Joe’s sensitivity.