Frank Lloyd’s blog

Art, architecture and the people that I know.

Posts Tagged ‘Graphic Design

Design Attitude

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Ever since his high school days with his friend Walter Hopps, Kauffman was interested in jazz, often attending live concerts in the San Francisco Bay Area, including venues like the Burma Lounge. By 1952 Kauffman reunited with Walter Hopps at UCLA, and they joined up with another jazz enthusiast, Jim Newman, who was then attending Oberlin college. They joined others in forming a venture called Concert Hall Workshop. Their stated purpose was to promote jazz at public venues. With his architecture skills, Kauffman drew the plans for a future concert hall, and served as the graphic designer. Kauffman’s lively, bold designs for the programs are shown here. At this time, Kauffman said, “It was more of a Moholy-Nagy attitude, somewhere between design and architecture.”

Craig Kauffman also was a co-founder of Syndell Studios, along with Hopps, Newman, Ben and Betty Bartosh, Michael Scoles and Shirley Nielsen. Syndell Studios produced the legendary “Action 1: Concert Hall Workshop presents Action Painting of the West Coast.” Craig Kauffman designed the announcement for this, with graphics that showed Constructivist influences, and Kauffman and others show mounted the Action I show on the Santa Monica pier, while Hopps was in the Army.

 

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Written by Frank Lloyd

July 1, 2019 at 6:56 pm

Silent Aesthetic Partner

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Do you ever wonder who does the graphic design at Frank Lloyd Gallery?  The look and feel of the gallery’s publications is a key element in our presentation.  Sure, the business of art is image-driven.  But the graphic context and typography have always been a primary concern for me.  Just as with architecture, the graphic design is a silent aesthetic partner with the art.

That’s why we have, over the years, presented clear and consistent design in all of our publications. It’s the work of Joe Molloy.  First and foremost a friend of the gallery, Joe has designed nearly everything for us—our logo, website, announcements and catalogues.  At times, he’ll even design an outdoor banner or wall graphics for us.  Joe is a highly respected Los Angeles-based graphic designer, typographer, and educator.  His company has a cool name: Mondo Typo, Inc.

I like to consider myself to be Joe’s student. After all, he is a professor, and has taught at UCLA, Otis College of Art and Design, California Institute of the Arts, Southern California Institute of Architecture and Loyola Marymount University.  I’ve been present for many press checks, and observed the master in action. His classic typography is legendary.  Joe is a great collaborator, and prefers to work directly with the artists that we show—often visiting the studio to understand the work—before conceiving of the announcement.

We have some awesome company on Joe’s list of customers.  His clients include the Getty Conservation Institute and UCLA.  Joe has designed publications for McGraw-Hill, Arts & Architecture Press, Burgess Publishing, Simon and Schuster, Minneola Press, and G.P. Putnam’s Sons.  And, just for good measure, he’s a poet and architecture buff. So, whenever you are looking at our website or one of our publications, you’ll see Joe’s sensitivity.

Written by Frank Lloyd

November 13, 2009 at 1:49 am